REVIEWING SOME ONLINE CONTENT EXAMPLES IN THE CURRENT DAY

Reviewing some online content examples in the current day

Reviewing some online content examples in the current day

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Taking a look at how the internet has altered the way we are accessing media and current affairs.

The increase of internet content has completely changed what is implied by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media model. Normally, a small group of professionals, such as newspaper writers or broadcasters, who would produce material for large audiences who primarily just consumed it. Nevertheless, today, with the help of the internet, the face of media has seen considerable change, making the usage and availability of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own material, just as easily as they can consume it. Social media has enabled anyone to add to public conversations, instead of simply the major media providers consequently as a result, mass media is no longer controlled by a few huge voices. Rather, it is spread out across countless user narratives worldwide.

In today day, online platforms have made it significantly much easier for everybody to develop and share material. Previously, developing material for a wide audience required access to a series of important resources and financing. Presently, with making use of mobile phones and typical digital technologies, digital media content examples for instance, short form videos, blog posts and podcasts can be easily developed with just a few basic devices, along with reaching a large audience, really rapidly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, meaning that social media has developed a place for underrepresented neighborhoods to share their narratives.

In the digital media landscape, what we see online is largely chosen by algorithms which are shaped by our online behaviours. Each social media platform uses its own automated system to reveal new content and recommend material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are created to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that individuals are exposed to, producing more partition and bias among users around social concerns. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created . content in the media landscape.

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